We build the software, AI & marketing for fishing. We also built this.
Tug Yank Reel isn't just a magazine — it's a studio run by people who fish. We build websites, custom software, agentic AI, and rich-SEO marketing for the fishing industry. The site you're reading is our portfolio.
You've got an idea. We build it.
Fishing app, store platform, booking system, AI assistant, or something nobody's made yet — we design, build, and ship it. Founder-to-founder, no agency runaround.
Start a build →Reach anglers who actually trust us.
Our audience comes for the truth, not paid hype — so partnerships are real: sponsorships clearly labeled, content and software we build for you, and marketing that ranks. We never sell a verdict.
Partner with us →What we build
Software & web apps
Custom platforms, PWAs, dashboards, booking and commerce — built and shipped.
Agentic AI
Voice and chat agents, automation, and AI features tuned for fishing businesses.
Websites & brand
Modern, mobile-first sites and identity — like the one you're reading.
Marketing & rich SEO
Content engines, social, and search built to actually rank and convert.
The proof is the site you're on.
This magazine — the debate engine, the vessel reviews, the procedural artwork, the installable PWA, the cross-platform comment feed — is something we designed and built. We don't show you a portfolio of someone else's work. You're standing in it.